by: Dan Ruby
Yes, Walter Ruby did concoct drink recipes, including one for the Carioca Cooler, a variant of rum and Coke.
He also devised advertising slogans, manufactured promotional items, and once released 50 white doves in Times Square to promote a new liquor brand.
His big marketing idea to co-brand his cocktail with Coca-Cola proved to be his downfall when the Atlanta beverage giant acted to protect its trademark.
to be continued...